Eloi Planes, guest speaker at the 25th CEAL meeting

Eloi Planes, guest speaker at the 25th CEAL meeting

Last October, Fluidra took an active part in the latest meeting of the Business Council of Latin America (CEAL). These meetings are held in order to exchange ideas about business and the economy, with the ultimate aim of identifying and taking advantage of opportunities for growth.

Over three days, Madrid hosted over 250 senior managers and CEOs from a wide range of companies that advocate cooperation between the countries of Latin America.

Eloi Planes, Fluidra’s CEO, was a guest speaker at the CEAL’s plenary session, at which he placed emphasis on Latin America as one of the Group’s focal points for a major part of its business, namely, private pools, to the extent that he defined it as “one of the driving forces of the future”. Specifically, he had been invited as a speaker at the round table debate “Listed businesses, the great challenge to internationalisation”, during which he talked about the success story of Fluidra. With operations in Chile, Mexico, Colombia and Brazil, Fluidra sees North and South America as two markets in one that the company hopes will eventually account for 25% of its business. Its aim is that a further 25% of its business will come from Asia and that Europe will account for the remaining 50%.

With a wide-ranging programme and a select line-up of speakers, amongst whom the following can be highlighted: César Alierta (Telefónica), María José Álvarez (Eulen), Josep Lluís Bonet (Freixenet), Antoni Brufau (Repsol), Mónica de Oriol (Seguriber), Juan Luis Cebrián (Prisa), Francisco de Asís Martín de Cabiedes (Europa Press), Juan Carlos Escotet (Banesco), Antonio Huertas (Mapfre) and Javier Monzón (Indra). Other speakers included Moisés Naím, the economist and writer who is an expert on international economics and politics, as well as being one of the most widely read columnists in Spanish; and Felipe González, the former president of Spain who is well versed in Latin American affairs.

In addition to the work sessions, the programme included an inauguration dinner and an award-giving ceremony for the CEAL prizes at Madrid’s Teatro Real; the former king of Spain, Juan Carlos, received the Recognition of Latin American Integration Award at Cybele Palace; and the closing ceremony was presided over by King Felipe IV.

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