Fluidra Youli recently organised a meeting for vendors in the city of Yueqing, China, on 5 and 6 February. Attended by Eloi Planes, CEO of Fluidra, the current situation of the sector was discussed and guidelines were drawn up to promote CEPEX products in the Chinese market.
New marketing initiatives have continually been undertaken since the Fluidra Youli joint venture was created in 2012 in order to continue strengthening Fluidra Group’s position in the Asian industrial fluid handling market.
This most recent initiative, the staff training days organised by Fuildra Youli, aimed to drive the introduction of CEPEX brand solutions in Chinese industrial and chemical applications as well as in the country’s power and nuclear plants.
Eloi Planes took advantage of the event to visit the Fluidra Youli facilities and talk with the local team about the industry’s current situation. Fluidra’s CEO emphasised the opportunities and challenges of a globalised economy.
Jaume Carol, Fluidra’s chief operating officer, was also in attendance to analyse the results from 2014 and objectives for 2015, with a special focus on the Group’s expectations for growth for 2020.
After talks by Planes and Carol the employees participated in a series of training sessions on the solutions offered by CEPEX. CORZAN (Lubrizol), the Group’s strategic partner in the region, also gave a training session focused on their product’s applications.