Fluidra expands in the Middle East and North Africa

Fluidra expands in the Middle East and North Africa

Our expansion continues. This summer, we strengthened our operations in North Africa after we won the contract for the Ben Lahbid pool and wellness centre in Oran (Algeria), which features a building that houses a semi-Olympic indoor pool and a wellness area with various pools with waterfalls, two spas, a range of jet showers, saunas and steam baths.

The finished project will cover a total of 1,900 m2. Work has already started and completion is scheduled for August 2015. By winning this contract, we will be able to continue exporting our know-how to the Middle East, a region in which we have already equipped pools and ornamental fountains to the tune of over 5 million euros.

We have supplied complete filtration and water treatment systems for pools, lakes and water features in resorts, luxury hotels, universities and residential areas in Doha, Dubai, the United Arab Emirates, Saudi Arabia and Kuwait.

Our projects in the Middle East do not always boil down to “normal” swimming pools or wellness centres. As a matter of fact, this year in Dubai we supplied a disinfection system for a crocodile lake in the royal family’s private safari park.

We also designed a filtration system for a pool used by horses instead of humans. Fluidra likewise supplied the valves and fittings, which were manufactured in Barcelona, for the 60-metre deep Pearl Diving Pool, one of the deepest pools in the world.

The Middle East and North Africa are strategic areas for Fluidra because of the importance of water in these regions. In fact, we have branch offices in Egypt, the United Arab Emirates, Israel, Jordan, Morocco and Turkey, which drive Fluidra’s four business divisions forward.

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