Fluidra Factory Tour, boosting customer loyalty

Fluidra Factory Tour, boosting customer loyalty

At Fluidra we are undertaking many new initiatives to strengthen the Group’s sales and to encourage the international consolidation of our brands. The very latest example of this comes from Fluidra Comercial España (FCE).

On 1 and 2 December, FCE invited its biggest clients to visit some of the facilities that best represent what Fluidra is about. This campaign, known as the Fluidra Factory Tour, has two purposes. Firstly, to relaunch our customer loyalty programme and, secondly, to demonstrate the great productive capacity of the Group’s different brands.

Over the course of two lively days, the 100 or so participants of this first edition of the Fluidra Factory Tour enjoyed privileged access to the Cepex, Poltank, Sacopa and Metalast factories.


In each of the facilities, workers explained in detail the different production processes that form part of their everyday work and answered the guests’ questions.

Guests were able to see at first-hand the high level of our production equipment and to find out what distinguishes us from other companies that manufacture products for swimming pools in Spain.

After listening to the guest’s feedback, it was clear that the Fluidra Factory Tour was a huge success. We would like to highlight that this project would not have been possible without the invaluable help and assistance of the staff at the factories. They embody the values of commitment and professionalism that characterises us as a Group and we are proud to have them as members of staff.

Here are some photos of the visits.


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  1. Had very bad experiences with ASTRAL ZX series filters. 2 units have failed. Seems to me there may be a design defect. The locking ring and the top cover flange are the weak spots. Hoping to get service from local distributor… In meantime, no pool, no pool water filtering, not pleased.

    • Hi Ron,
      Thank you for letting us know about this issue, our engineering team has been informed about it. Have you contacted your local distributor?
      We are truly sorry for any inconvenience caused and we hope the problem is fixed as soon as possible.
      We thank you for your patience.


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