Congratulations to all the team! Fluidra has been chosen to supply all of the fittings in the irrigation systems to be used at some of the venues of the football World Cup. Through our partner Rain Bird, we will be supplying the compression fittings made by Cepex in 6 of the 12 natural grass pitches that are to host the matches of the 2014 World Cup in Brazil.
By taking on this project, we have gained further prestige in the world of sport, which we feel passionate about and in which we have built up a proven track record. Amongst other sports events, Cepex fittings were installed on eight of the 2004 Eurocup pitches in Portugal and in the stadium where the World Cup final was played in Germany in 2006. They were also used in the 2010 World Cup in South Africa, including Johannesburg’s famous stadium, Soccer City, where the final won by Spain was played.
The flexibility delivered by the fittings in the Cepex Performance range and their adaptability to all land types were key factors in entrusting Fluidra with the task of ensuring that the ball will roll on a perfect pitch at the 2014 World Cup in Brazil.
The high temperatures expected this summer in Brazil pose a veritable challenge in terms of ensuring the pitches are in a perfect state for playing football. Moreover, the high temperatures in many regions of Brazil are interspersed with periods of heavy rainfall, which is equally as bad for keeping grass in good condition.
Brazil is a strategic country for Fluidra as its water sector remains a highly fragmented market. We therefore aspire to becoming one of the leaders in the sector by taking advantage of the country’s opportunities for growth, which will be further boosted by the organisation of the football World Cup and the Olympic Games.