Fluidra welcomes Price Chemicals

Fluidra welcomes Price Chemicals

Fluidra has acquired the Australian company Price Chemicals, which specialises in the manufacture and distribution of products for the chemical treatment of water. With annual sales of around 7 million euros, this former family business founded in 1984 has a production plant near Sydney.

Following this acquisition, we will not only strengthen the group’s position in Australia, but we will also add to the range of products we already sell in the country. The pumps, filters, cleaning accessories and pool heating systems that we market through AstralPool Australia will now be joined by chemical products that disinfect pool water, as well as keeping it crystal clear.

Eloi Planes, the group’s CEO, said that “Australia is a reference for us because of its growth, and because of its significant tradition and contribution to the pool industry worldwide. By acquiring Price Chemicals, AstralPool Australia has added a wide range of top quality chemical products to its catalogue that will strengthen our position in the market”.

Our operations in the country go back to 2006 when we set up AstralPool Australia, now a market leader with eight branch offices and production plants located around Melbourne. Following the acquisition of Price Chemicals – which sells Purex, one of the sector’s most well known brands – we will make the most of the existing distribution network to also sell water treatment products.

  1. […] the acquisition of Price Chemicals in March, the construction of the new production plant is another crucial step to continued growth […]


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