With the full implementation of the 2018 Strategic Plan underway, the group has recently acquired Sunbay, a leading brand of above-ground wooden pools.
This is without a doubt very good news for everybody who forms part of Fluidra! This engagement in product diversification will strengthen our leading position in the sector and we will be venturing into a segment with a huge potential for growth.
Our company Gre will market the new brand. It currently sells around 5,000 pools a year in France, which places the company as the country’s leading wooden pool manufacturer, thanks to its efficiency, innovation and teamwork.
As our Executive President Eloi Planes explained at the announcement of this latest development to the press: “The acquisition of Sunbay is a great opportunity to expand in the French market, both in the distribution and dealership channels”.
In addition to the pool designs and the broad experience our new colleagues have in selling wooden pools to wholesalers, the acquisition includes the client portfolio, which includes hypermarkets such as Castorama, Carrefour and Auchan.
Bienvenue chez Fluidra !