Iberflora, the main event for the green sector nationally, at which Igniagreen presented itself as a new brand in the sector, took place from 1-3 October at Feria Valencia. The trade fair featured the new offerings in products and services aimed at ornamental horticulture, gardening, garden DIY and landscaping. Over the same dates, and at the same venue, Eurobrico was held, the benchmark trade fair nationally for the related sectors of DIY, hardware and decoration, as well as Vegetal World, with the latest products and services aimed at the agricultural sector. The main innovation at this year’s event was the Garden Room, shared by Iberflora and Eurobrico, with an offering focused on all products that can be found in a garden centre. The three events featured 700 companies, covered over 90,000 m2, and brought together more than 35,000 professionals.
In the Garden Room, Igniagreen presented its modular system with integrated watering for creating gardens on hard surface areas. The system was well received by gardeners and landscapers, offering them a highly interesting solution for creating projects on paved surfaces. This type of project used to have to be virtually handmade, requiring much ingenuity. Televisión Levante visited the stand to interview the company on the growing interest for urban gardens, given that the Igniagreen system makes this type of garden possible. The interview appeared on the evening news of each channel on 2 October. Finally, the interest shown by the garden sector for the Igniagreen urban garden kit and the free app for tablets and smartphones should be highlighted. The Igniagreen team hopes that next spring patios, balconies and terraces are filled to the brim with flowers and plants thanks to the Igniagreen system.