Welcome to the new Fluidra!

Welcome to the new Fluidra!

July got off to the best possible start: with the highly anticipated merger of Fluidra and Zodiac, two giants of the water market. Welcome to the new Fluidra! With the union of these two companies, we’re ready to play a leading role in the global swimming pool industry.


“It’s not about being the biggest but the best” (Eloi Planes, Fluidra executive chairman)

“We have the strategic vision, the resources, and the talent to do great things in our sector” (Bruce Brooks, Fluidra CEO)

We now have over 5,500 employees in 46 countries, which will enrich the company. We will not only reach a wider market sector but add new insights and be able to inspire each other. Together we will encourage one another to improve every day, making us even better positioned to attend our customers, offer enhanced products, and become better professionals.

To celebrate this milestone, the first HQ Townhall Meeting was held at Fira de Sabadell on Monday 2 July, with the participation of Executive Chairman Eloi Planes; CEO Bruce Brooks; and CFO Xavier Tintoré, who explained the new Fluidra. Together we applaud the merger and wish the firm a prosperous and brilliant future.

Other Townhall Meetings are planned at the company’s different offices over the coming days, including France, Portugal, Italy, Australia, US, and South Africa, among others, to welcome the new Fluidra.

Together we’re the best!


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