We are pleased to announce the future new plant in Australia, which will allow us to double our production and strengthen our leading position in the country.
The new building will have 21,000 square meters of production and warehouse space (it will be the country’s largest facility in the industry!) and is designed to maximise the efficiency of the production chain. Our factory will also be the first to obtain Australia’s 6-star energy rating.
The new centre will be built in Keysborough, a town on the outskirts of Melbourne, near the existing plant in order to ease the team’s transition. Scheduled for completion in July 2016, the project represents an investment of 22 million euros (35 million Australian dollars).
Following the acquisition of Price Chemicals in March, the construction of the new production plant is another crucial step to continued growth in the Australian market, where Fluidra has operated since 2006 through AstralPool Australia, and already represents about 20% of the group’s turnover.
As CEO Eloi Planes explains, “a part of our growth strategy is to increase market share in those countries in which we operate and where we detect opportunities. With this new plant we double our capacity in Australia, allowing us to take advantage of the market’s dynamism to strengthen our leading position”.
Spasa Australia award for “Distributor of the Year”
Our presence in the Australian market has been recognised by the “Distributor of the Year” award from the Swimming Pool & Spa Association of Australia (Spasa Australia) for AstralPool for the second consecutive year.
In addition, Jayne Orth, a member of the brand’s team, has been awarded a silver medal in the “Best Sales Representative of the Year” category. Congratulations, Jayne!
The winners were selected by the industry’s largest distributors and representatives in Australia from the over 100 companies that participated in the competition.