Taking a further step in sports sponsorship

Taking a further step in sports sponsorship

The smell of a pool. Caps pulled tightly down on heads. Costumes cleaving to bodies. The nerves before diving into the water. Trainers taking in the scene from the distance. The public, watching expectantly in the stands. All this, and now Fluidra too.

After more than four years as the main sponsor of the AstralPool CN Sabadell waterpolo team, Fluidra has taken another step in the world of sports sponsorship. The group is now a Platinum Sponsor of the Royal Spanish Swimming Federation (RFEN).

What does this mean? Through to the next Olympic Games year (2020), Fluidra will be present at Federation events and its brand AstralPool will feature in the title of various races. As RFEN president Fernando Carpena:

“We will give Fluidra naming rights for the Spanish Spring, Summer and Winter Swimming Championships”.

Fluidra is not just the ideal sponsor for the Federation because it is a worldwide pool and wellness benchmark but also because, as CEO Eloi Planes puts it:

“We have a firm commitment to water sports and provide technology solutions that can benefit many athletes.”

Spanish Waterpolo Federation international veteran and CN Sant Andreu player Paula Crespí presented Eloi Planes with a gift from the Federation to welcome Fluidra as its new Platinum
Sponsor.

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